Pedal for Change is a design intervention that encourages New York City MTA subway riders to participate in physical fitness while waiting for their train. By pedaling a stationary cycle, users both enhance their health and earn credit on their MTA MetroCard. For every dollar of credit earned, MTA makes a matching donation to a local or national physical fitness charity, such as Michelle Obama’s Let’s Move organization. An element of competition is included in the experience through a citywide competition of train lines to raise the most money for charity.
Credits: Rona Binay, Richard Clarkson, Cassy Michel & Damon Ahola